Small Business and Marketing
Instant Attitude Adjustment As I look out my window and the gray clouds covering the entire sky it is impossible to deny that winter is in fact here. By now the reality of the New Year has sunk in and things are more or less back to business as usual. A new year is...
Small Business and Marketing
What Exactly is Marketing? – author unknown If you answered “sales”, you would be only partially right! Actually, sales is just one component of marketing. But let me explain further, using a little imagery: If the circus is coming to town and you paint a sign...
Small Business and Marketing
High Performance Employees – Through a Culture of Trust – Ed Rigsbee, CSP I’ll never forget the warmth of the desert sun the day that I was told I did it all wrong. No training, but high expectations in assuming that I knew the difference between oil and...
Small Business and Marketing
The Real Cost – by Ed Rigsbee When was the last time that a mess-up by someone else cost you a bunch of time, money and/or energy? Or, when was the last time one of your mess-ups cost someone else? In the world of selling, there are hunters and there are...
Small Business and Marketing
Marketing in Tough Times – John Kypriotakis The recent recession did not escape the notice of your customers, who reduced their marketing and advertising budgets as a result. This has translated into problems for many industries and since shallow recessions...
Small Business and Marketing
Are Internet Attacks costing you money? – by Eldon Moreland It seems that each week we hear of a new virus or worm spreading like wild fire throughout the internet. We all know the media likes stories like this, but is it relevant to you? The question is: Are...
